The first goal as always for me when setting out to market a site is content creation. This I break down into a number of levels.
Level one, blog posting, posting to my own site, then creating other blog posts and syndicate them out to other blogs linking back to the site with my desired keyword.
I quickly want to add something here. The keyword research I am doing relates at this point to getting to know the market as opposed to detailed keyword research. I will go into that in far more detail once we get to the PPC (Pay Per Click) marketing task.
At this stage I also want to point out that you can find lots of similar keywords when visiting forums and FAQ sections when doing your research. Here you may find keywords that you might not have thought of that could have significant commercial intention.
They may not be the same phrase as your initial keyword but they relate nonetheless.
Today people are far savvier when it comes to doing searches on the internet. In the past broad keywords were used far more frequently but as the internet evolves more and more folks are getting specific in their searches.
Generally speaking the more specific somebody is in their search the more they know what they want. When they know what they want they are generally looking to get it.
Search patterns suggest that as we begin our search with broad keywords such as golf, and then as we get more information we might proceed to learn more about the golf swing.
For example in my case while reading information relative to the golf swing I realize that my problem relative to the golf swing is that I tend to slice the ball.
Now my search changes to cure golf slice. Then as I get more information, I then start searching for “cure golf slice permanently”, because frankly I am sick of slicing the ball.
Now I am moving from keywords to phrases and at this point I am looking for a permanent solution that makes sense to me.
Now I want to find results. If somebody can provide some results of how to achieve this then I would naturally want their instruction.
This is merely an example, which we will look to examine in more detail later, however watch the way you search.
You may find as soon as you know what you want, you generally speaking want to get it sooner rather than later. The first place you find that connects the dots for you will likely be where you will invest in a product or service.
Also when searching, see how you yourself get more specific in your search when you know more about what you want. In other words do not take my word for it, watch your own search patterns, there is so much to be learnt from your own actions.
Let me add something else here at this point. All this is hot air until you test and experiment with it. Your own understanding has profoundly more significance when learning - over that of been told that something is so.
I will put this question here, and I quote;
“What is the difference between theory and practice?”
In theory there is no difference, however in practice there is.
If you have questions please leave a comment, if you think this info is helpful click one of the social buttons below to share it with others, that is if you think it is helpful.
Thanks
Paul
I am quickly going to break down what is going to be coming up over the next few weeks.
This is basically how we are going to role it out.
The key reason to all of this is to test and experiment and report the results whatever they may be.
I do not have unlimited resources, so when I do each task I will outline the length of time it took me, this way you will have an idea what it would take you, if you were to do it.
I will also tell you what tools I used, if any.
On the next video I will share the marketing plan which I will follow.
I will share what niche I am going into on the next video, it is a competitive one, but the purpose of the experiment is to test to see what can be achieved in a competitive niche.
Personally being that it is an experiment, I wanted to make the challenge difficult to see what results can be achieved.
The following day I will go through how to upload Wordpress and what plugins I use
The next day after that I hope to have both sites ready to go, and will start with task A on the marketing plan.
At which time I will then tell you my goals relative to each task and how I will implement it.
I will also show you what research I do etc.
Then as tasks are completed report back to you what it took to implement- and how long the task took me to do.
Lastly keep you updated on the results relative to each task that I undertake.
At the end I will reveal all the results that were achieved.
During that time I will also show you how I use Adwords as a marketing research tool.
How I leverage article marketing.
Where I go to get my articles written - when I need them.
How much I pay for those articles.
Some tips for cutting costs.
How I do keyword research.
Which free tools I use.
Which paid tools I use.
Tests from other sites that we put up for auction.
How I do social marketing, most of this I learnt from 30DC “Thanks Ed and the gang, leftcoasters etc” that is with a slight variable.
I will show you what I did differently with each site and what that achieved.
In conclusion, we all know that these are tough times; many people are entering the make money market in order to try and make ends meet - and often – unfortunately, are desperate for a solution. When folks are desperate, poor decisions can be made and that is essentially what you want to avoid.
I sincerely hope this information no matter how it works out will be of benefit to you, and maybe I will be able to save you some time, money and frustration when it comes to building your own venture online.
The results may not be what we desire them to be but at least they will be factual based on the actions taken.
If any of you have ideas and want to share something that could benefit others, please do so. On the flip side we do not want blatant promotion.
The point to all this is to share and assist one another in order to build a venture online.