What does marketing mean? In my humble judgment it is very important to understand words, this way you can be clear in your communication and furthermore understand what is involved so that you can do the job correctly.
Often times I can be guilty of miscommunication due to not understanding the meaning and as a result of which I create problems due to the fact that I am not clear about what I mean to convey.
It’s kind of funny but when you think of it, if you are confused you will inevitably confuse others.
When this occurs your message will be lost in translation.
First off lets look at the denotation of the word,”Marketing” then we will look at definition.
One thing I would like to point out is that it can be easily misconstrued that when participating on forums the objective relative to forum marketing is essentially self promotion.
While on the surface this may seem to be what the main motive is, I also want to point out that the real goal as far as I am concerned is to build relationships where all those involved succeed in their objectives.
Relationships are not all about me, relationships are not a one way street. When I am referring to relationships from a marketing or business perspective I am merely referring to the functional aspects of relationships.
In this case, functionally speaking, relationships are of mutual benefit. In online communities, be it on forums or social communities all of us are seeking something.
Your purpose from a business perspective is to provide solutions to problems be it through a product or service.
On this video I go over what tools I use when forum marketing so as to get the best results. In my humble judgment forums are all about building relationships. Provide good information for folks so that they can use what you suggest and in addition you will build a reputation.
In one respect its like a political campaign, you start by introducing yourself, then you move to explaining who you are and what you do. In a functional sense, building relationships will in effect build your business.