One thing I would like to point out is that it can be easily misconstrued that when participating on forums the objective relative to forum marketing is essentially self promotion.
While on the surface this may seem to be what the main motive is, I also want to point out that the real goal as far as I am concerned is to build relationships where all those involved succeed in their objectives.
Relationships are not all about me, relationships are not a one way street. When I am referring to relationships from a marketing or business perspective I am merely referring to the functional aspects of relationships.
In this case, functionally speaking, relationships are of mutual benefit. In online communities, be it on forums or social communities all of us are seeking something.
Your purpose from a business perspective is to provide solutions to problems be it through a product or service.














