What does marketing mean? In my humble judgment it is very important to understand words, this way you can be clear in your communication and furthermore understand what is involved so that you can do the job correctly.
Often times I can be guilty of miscommunication due to not understanding the meaning and as a result of which I create problems due to the fact that I am not clear about what I mean to convey.
It’s kind of funny but when you think of it, if you are confused you will inevitably confuse others.
When this occurs your message will be lost in translation.
First off lets look at the denotation of the word,”Marketing” then we will look at definition.
1.The act or process of buying and selling in a market.
2.The commercial functions involved in transferring goods from producer to consumer.
Marketing Noun, the part of a business which controls the way that goods or services are sold.
Source.
http://www.thefreedictionary.com/marketing
Marketing is defined as follows by the American Marketing Association . Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)
Source American Marketing Association.
http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx
Here is how it is defined on Wikipedia.
http://en.wikipedia.org/wiki/Marketing
Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.
The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.
Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research.
Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions[2], whose methods can be improved using a variety of relatively new approaches.
Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities.
Through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.
To conclude.
Once you understand what’s involved in marketing you will improve your odds of doing a better job of executing your marketing tasks more effectively.
If you have any questions please leave a comment.
See you on the next post.
